Social Media Content Calendar

Help Camp Horizon get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Camp Horizon
Atlanta, GA, USA
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Camp Horizon
Atlanta, GA, USA

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Posted January 26th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We have Instagram, Facebook, Twitter and LinkedIn. We don't use Twitter as much.

What We Have In Place
  • We currently have photos, upcoming events and programming, which should make it easy for you to get started. We also have the approval for all photos, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to send more kids to camp, provide more services and resources for our foster youth, and connect with other agencies to better serve our population.

This project will help us to further our reach in the community, better tell our story, and help us with fundraising.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Camp Horizon
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Our Mission

Camp Horizon restores dignity and hope to children, teens and young adults who have been abused and neglected. Camp Horizon's overarching goal is to stop the cycle of abuse with the children we serve. We empower children, through our supportive programs, to make good decisions and lead healthy, productive lives