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Logo Design & Visual Brand Identity

Help Center for Community Wealth Building elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Center for Community Wealth Building
Denver, CO, USA
Center for Community Wealth Building
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Center for Community Wealth Building
Denver, CO, USA

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Cause
Community & economic development
Skills
Graphic design

Posted January 25th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have an existing logo that sort of works. We definitely need new brand colors and fonts - our current ones are very difficult to work with. We're also open to a refresh of the logo (at least some new colors that match the new brand colors).

What we have in place
  • We currently have a logo and brand guide, which should make it easy for you to get started. We also have a website and examples of marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to invest in stipends for BIPOC and low-income workers attending our trainings to become business owners and create generational wealth for their families.

We do a lot of community outreach and events, both print and digital. Our current logo and brand guide is outdated and hard to work with. An updated brand will make it easier to produce effective marketing/communications materials and create a cohesive and consistent brand across our programs and materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Center for Community Wealth Building
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Causes
Community & economic development Diversity & inclusion
Posted by
Anne M
Anne M.

Director of Communications and Development

Our mission

Center for Community Wealth Building works to transform the current economic system to a more inclusive and equitable model that prioritizes democratically-owned and local, BIPOC-owned businesses, and leverages the economic engine of anchor institutions through their procurement, hiring, and investment practices to help close the racial wealth gap.