Social Media Content Calendar

Help Community Action Marin (San Rafael) get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Community Action Marin (San Rafael)
San Rafael, CA, USA
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Community Action Marin (San Rafael)
San Rafael, CA, USA

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Posted February 25th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are currently working on our social media strategy and want to expand our posts beyond those that are solely organization centric. Content can be: highlighting key partners, acknowledgments to our Marin community, providing a viewpoint on issues of inequity, demonstrating leadership in social services, etc.

What We Have In Place
  • We currently have a brand book with our voice stipulated & a general strategy, which should make it easy for you to get started. We also have photos and other digital assets, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to expand our social presence and understanding of all we do in Marin, as well as have our staff focus on other projects that contribute to achieving our awareness and development goals.

Our organization has limited awareness in our community. We want to educate people not just to what we do but that we are leaders in our community and that we partner with others and provide a range of services in order to create equity in Marin.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Community Action Marin (San Rafael)
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Posted by
Margot S.

Encore Fellow/Director of Marketing

Our Mission

We make it possible for people to achieve wellbeing by providing the education, mental health, and vital services they need. Together, we break down the barriers that get int he way of fair and lasting change in service to better outcomes for all.

What We Do

We're working to make Marin a place where all of us can live with dignity and respect and have an equal opportunity to support ourselves and each other. A third of households don't earn a sustainable income, and that rises to over half for people of color. Shockingly, a family of four now needs $130,000 a year to cover their basic needs, a 50% increase from 2014. With 20% of people earning $20,000 or less, this problem is only getting worse.

Our job is to fill in the gaps and help people lift themselves up. We cover unexpected financial emergencies so people can keep a roof over their heads and the lights on at home. We make sure kids can do well in school by making early childhood education and care affordable. We're removing the stigma of mental health challenges and getting people and their loved ones through times of crisis and we're helping people take charge of their money and grow their income so they can have a more secure future.

For over 50 years, we've been there when our community needed us most. We now offer more support to more people than any other organization in the county, but demand is growing every day. We're galvanizing our community to tackle these issues as a shared social responsibility so Marin can work for each and every one of us.