Marketing Strategy Consultation

Help Carver Community Cultural Center/Carver Developme… brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Carver Community Cultural Center/Carver Development Board
San Antonio, TX, USA
Unfollow
Log in to follow
Carver Community Cultural Center/Carver Development Board
San Antonio, TX, USA

0

Live Projects

0

Matched Projects
1 Followers

Posted April 28th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We have a current marketing plan that needs reviewed and refined.

What we have in place
  • We currently have a marketing budget, which should make it easy for you to get started. We also have a current marketing plan, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to invest those savings in furthering the organization's programs and mission.

This project will help us to clearly define our marketing objectives that align with the organization's mission and vision. It will help us to maximize our limited marketing budget and develop a diverse marketing mix that helps us to reach our target audiences. As an organization that strives to make the arts accessible to all, we must employ a strategic marketing plan that reaches diverse audiences across many demographics.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
Show more

About the org

Carver Community Cultural Center/Carver Development Board
Unfollow
Our mission

The Carver is a multicultural, multidisciplinary performing and visual arts center that celebrates the diverse cultures of our global community, with an emphasis on its African American heritage, by providing innovative artistic presentations, accessible arts education and community engagement programs.