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Social Media Audit

Help Children's Movement of Florida assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Children's Movement of Florida
Miami, FL, USA
Children's Movement of Florida
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Children's Movement of Florida
Miami, FL, USA

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Education
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Social media

Posted March 3rd

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Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

I could use fresh eyes on our social media offerings. What does someone unfamiliar with our organization get from our social postings? What could improve? What might we try differently?

What we have in place
  • We currently have a social media manager/content creator, which should make it easy for you to get started. We also have direct control of our social strategy, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to focus on influencing legislators during this current legislative session.

The Movement aims to educate and raise awareness about the importance of early childhood to Florida's future. What we put out on social media will affect how effective our messaging is.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Children's Movement of Florida
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Causes
Education Community & economic development Health & nutrition
Posted by
Annik B
Annik B.

Director of Communications

Our mission

The Children's Movement of Florida is a 501(c)(3) nonprofit, nonpartisan movement of Floridians insisting on a strong start for all Florida children. We advocate for high-quality early learning opportunities, access to children's health care, and parent support programs in Florida.

Testimonials

Read the Impact Story
Jahanavi was a joy to work with! She provided us with a social media audit and recommendations for improved engagement across platforms. Jahanavi then put her recommendations into action on Instagram. She helped us organically increase our followers by almost 300 people in just three weeks. We've also seen increased engagement on our posts since we put her suggestions into action. We are grateful for her help and wish her the best!
Annik B.
Annik B.

Director of Communications

Social Media Audit Project

(No testimonial has been submitted by Jahanavi)