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This project was completed on Jul 8, 2021
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Matched with Ruben M.
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See the Impact story
Marketing Strategy Consultation
Tucson Arizona Boys Chorus
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
Our organization is in a marketing rut. We are having trouble with recruitment and would like to refocus our marketing efforts to bolster our membership and reach a more diverse audience.
What we have in place
- We have some current marketing strategies, and sometimes it feels like a shot in the dark. We are looking for help to make sure we are reaching the right market and are putting our money in the right direction. We are working on our social media presence, and need some new strategies to reach potential chorus members. We are a long-standing organization in Tucson, but need help getting the word out about our program to families. We have a marketing plan, it needs refinement from an expert.
How this will help
This project will save us $2,998 , allowing us to re-invest into our chorister assistance program. Every dollar saved goes directly to a chorister. We never turn anyone away due to finance.
We have seen a decline in membership numbers. We want people to know we are an option for their son, and we would like to see our membership grow. Our program offers much more than music instruction. While that is at the core of what we do, boys will develop musical, social, and leadership skills. Our alumni often mention how important the Chorus was to their development into adulthood. We need help getting the word out to more families and gaining new members.
Project plan
Posted by
Mary-Gray L.
Office Manager
Our mission
The Tucson Arizona Boys Chorus is dedicated to providing boys in the community an enriched educational experience through the study and performance of choral music. The Chorus endeavors to impart musical, social and leadership skills that build self-esteem and have a sustaining impact on its members. Representing and serving the community as an artistic and cultural resource are fundamental to the Chorus mission.
Testimonials
Ruben was amazing. He went above and beyond for our organization! If you have the chance, I highly recommend you work with him. He was extremely detailed and gave us SO much information. He helped us understand the market we are working in, and how to approach our marketing. Whenever we're thinking about our next steps, we say to ourselves "what would Ruben think?". He provided a great framework for us to use as we develop a solid marketing plan and look at developing new campaigns.
I had a great time volunteering with the Tucson Arizona Boys Chorus, and I'm very grateful for the opportunity. They provide a great service to boys, families, and the community at large. They have performed all over the world, and have received many accolades. I hope my efforts will contribute to their ongoing success. Sincerely, Ruben McCoy